/projects
Our work spans digital products that millions of people use daily, from web applications and e-commerce platforms to interactive retail experiences. We take a flexible approach to design: sometimes handling it in-house, other times partnering with design agencies. Development stays with us completely. We maintain full control to ensure every project is built to exacting standards.
Each project presents its own unique challenges. Whether it's creating an intuitive interface for a fitness app, building a custom e-commerce experience, or designing an interactive retail installation, we adapt our technical approach to what makes sense. Sometimes that's a React-based web application, other times it's a Webflow site or a custom touchscreen interface. What stays consistent is our focus on creating experiences that feel natural to use.
Peloton
Peter Jones Wellness Pop-Up
shade* built an interactive iPad web app for Peloton's wellness pop-up at Peter Jones in London. The touchscreen kiosk let shoppers explore Peloton's product range, book practice rides, and sign up for more info. Simple, fast, built for a high-traffic retail environment.
Dawnbreaker
Shopify Rebrand & Redesign
Our previous client Misery & Mayhem came back for a full rebrand as Dawnbreaker Oats. The design system we'd built for their original site was flexible enough to handle the transformation. We redesigned and updated their Shopify site with a fresh look while keeping the foundation solid. New brand, same smart infrastructure.
https://dawnbreakeroats.com
EPIC
WordPress Development & Site Monitoring
EPIC People brought us on to add new features across their WordPress sites and provide ongoing monthly monitoring. We've built custom functionality tailored to their needs and stay on top of site health and security. When potential attacks came through, we locked things down fast using Cloudflare and other protective measures to keep their sites running smoothly.
https://epicpeople.org/
Misery & Mayhem
Digital Design Direction and Shopify Site
Leading creative direction and e-commerce development for Misery & Mayhem, our team worked hand-in-hand with their product team and illustrators. Our comprehensive approach unified custom illustrations with thoughtful user experience design, bringing their brand to life through a custom Shopify implementation. The close collaboration with their team ensured the platform authentically represented their vision.
https://miseryandmayhem.com/
Cognitiv
Webflow Site Redesign
shade* collaborated with MLTI design agency and the client's marketing team to reimagine and rebuild their digital presence. Built in Webflow, the redesigned site features extensive custom JavaScript functionality and a sophisticated content management system that gives their team full editorial control. Through seamless integration of custom animations and interactive elements, Shade created a dynamic, modern platform that elevates their brand story. The site combines advanced technical capabilities with an intuitive user experience, ensuring both visual impact and efficient content management for their marketing team.
https://cognitiv.ai/
Peloton
Holiday Ad Banners
shade* developed a series of animated HTML banners for Peloton's holiday campaign, showcasing their product lineup and mobile app. Working within a tight timeline, the team delivered a comprehensive set of banners featuring intricate animations that highlighted both Peloton's hardware offerings and digital experience. The campaign required precise attention to detail and optimization to maintain smooth performance across multiple banner formats. Examples below are .gif exports.
Newlab
Newlab 2.0
For Newlab 2.0, we partnered with their in-house creative team to design and develop their digital platform, focusing on showcasing their climate tech innovators and startup ecosystem. Built in Webflow, the site features custom CMS integration that gives their team full control over content, from member profiles to events. We created a magazine-style layout with distinctive animations and interactions, making complex content feel accessible and engaging.
https://newlab.com
Peloton
The Cooldown
shade* developed Peloton's year-in-review web application, Cooldown, working closely with their design and engineering teams. Built in React, the platform featured an interactive video experience unique to each member's journey, powered by our custom API. Rich animations using GSAP brought user achievements to life throughout the experience. Members across five international markets could securely access their personalized stats through OAuth authentication and share their custom videos and graphics on social media. Our implementation supported multiple languages and regional content variations while maintaining consistent performance across all markets.
Peloton
All For One Microsite
Peloton's 'All For One' music festival came to life through an interactive microsite featuring a custom poster generator. Built in React and powered by AWS Lambda, the web app invited members to create personalized festival artwork featuring their favorite artists. The intuitive interface offered various layout options and customization features, letting users design unique concert posters for social sharing. Despite a tight deadline aligned with the festival launch, our team delivered a seamless experience from design through development.
https://afo22.com/
Peloton
Concept Store Touch Screens
shade* developed and maintained the touchscreen application powering product displays at Peloton's Concept Stores across the US and Canada. The React-based interface pulls real-time pricing and product data directly from Peloton's backend, ensuring accurate, up-to-date information for shoppers. A Contentful integration empowers the design team to update visuals and content instantly across store locations. The application, deployed through Netlify and distributed via AppSpace, runs in Peloton's North American retail presence.
Nike
Nike NYC Internal Blog Site
shade* partnered with STEADY's talented design team to develop an internal blog site for Nike NYC. The project involved creating a WordPress site and CMS to meet the unique needs of Nike's internal communications.
Nike
Nike Social Wall CMS
shade* spearheaded the development of a CMS using AngularJS for Nike's 23rd Street store's interactive social wall. This innovative feature showcased a dynamic collage of curated social media posts, adding an engaging and interactive element to the Nike retail experience.
Samsung
Samsung 837 site and CMS
We developed and delivered the AngularJS website and CMS for Samsung's NYC flagship store, known as Samsung 837. This dynamic space offered in-store purchasing, an immersive SmartThings Home experience, and the chance to explore all the latest Samsung technology. Our team's technological expertise contributed to creating a seamless and engaging digital presence for Samsung's flagship location.
https://www.samsung.com/us/explore/837/
Yoube
Yoube Booking Application
Our engineering team implemented a sophisticated React-based platform facilitating the booking of co-working spaces. The application featured intricate functionalities, including floor maps for seamless navigation, ensuring a highly usable site experience.
